Target audience

Owned by Konstanze Lang
Last updated: Jun 18, 2021
3 min read

The e-learning course will majorly target mid-level government officials, with a background in (either) health financing and/or ICT. Equipping this target group with knowledge on openIMIS functionalities and making them aware of the advantages compared to other MIS solutions, creates an important group of mediators who can inform policy makers in ministries of health, social protection and related areas.

 

Record of discussion on target group

We have agreed to define one specific user profile that we will use as a pilot for developing the e-learning course and then expand to other user profiles, if time and capacity allows. Our understanding is that the regional hubs would be targets of interest and important mediators to the inital target group. In consultationts with implementers (IC call) and the regional hubs the user profile was further specified. Especially the exchange with AeHIN allowed to better understand the pool of competencies found within the regional hubs (health financing/economics experts, medical experts, IT experts etc.) and if they have any preferences. The learning focus was discussed: To what extend do we aim at course participants acquiring (basic) knowledge of the software and/or build up expertise to advise scheme operators on implementation?

 

Outcome of discussion during IC call 03.02:

  • Regional hubs: rational behind targeting the regional hubs is to give the people who have access to decision-makers, the tools to talk about openIMIS and what an implementation requires (as targeting the decision-makers directly is unrealistic).

  • AeHIN: most of their members are academics and medical students (medical faculties of universities) but also health insurance agents, who are less familiar with the IT part. An overarching goal is to increase ICT participation in the hubs to make people feel more comfortable with the IT side.

  • ILO: need to increase understanding of IT governance, especially for mid-level business people. Also important that we somehow reach decision-makers.

  • GIZ: we also should keep in mind the overall social protection aspect. However, we need to be stick to what is actually applied right now, which is the health insurance sector. There is still room to include a part on social protection and how it could be applied in other settings within the course (one module for example)

 

Following further discussions with members from the AeHIN network we summarize potential target groups with comments below:

Target Group 

Subgroups 

Course Focus & Prerequisite Knowledge 

Comments

Government officials 

  • Policy makers/decision-makers

  • District-level officials with strategic but also implementing responsibilities

  • Basic health insurance/health financing knowledge

  • Focus on openIMIS and why it is beneficial for a country 

  • Higher level officials very unlikely to undertake an e-learning course.

  • For the lower-level "implementing" officials it is important to note that the e-learning will not replace the trainings involved with an implementation project. 

Academia 

  • Master of Public Health - specialisation: health informatics/health financing

  • Medical schools/nursing schools 

  • Prerequisite knowledge will depend on what type of students we want to target

  • Focus on showing a "use case" of health insurance tech. 

  • Issue with targeting academia is that the intention is not that students will go to implementer and promote the technology for implementation

  • Is there another profile within academia (not student level) that has this middle-man role (PhD students with links to the government). 

  • Specific faculties would need to be identified and openIMIS e-learning course should be specifically promoted to these; contents of the course should work as an augmentation to their curriculum

Software developers 

  • Tech SMEs that can support openIMIS

  • Small insurance companies 

  • ICT background

  • Focus on health insurance processes and technical side of openIMIS 

  • Probably do not want to create a e-learning course on technical side of openIMIS. 

 

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