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PPT slide deck - pick from existing stock of slides to cater best to specific / potential user
(customised video) demo easy to follow and safes time
link to website and other resources online
link to demo for potential user to try out themselves
prepared video tutorials - with voice over in language of potential user
idea: Can we rebuild openIMIS webpage? For example https://github.com/ has a nice presentation (you have to be in incognito mode if you are logged in); target audience: software developers