How can we best present to our users what openIMIS has to offer? Which solutions are they (the users) looking for - and how can we communicate to them - as succinctly and clearly as possible - that we have it?
These are some of the questions we are currently working on with two communication specialists. They would be keen to hear your, the implementers', perspective: What are your clients looking for and how do you get them interested in the solutions openIMIS can offer?
Date: 28.02.2024
Time: 10.00 AM Central European Time (CET)
Room: https://meet.jit.si/openIMISImplementers - (jitsi claims to support Chrome, Chromium & MS Edge and Firefox browsers only. You might also want to try the jitsi app)
Participants: (kindly only add yourself, not others):
(20 participants from implementers, developers, +)
When (CEST) | Duration | Who | Topic |
|---|---|---|---|
10.00 | 15 Min | Anna von Roenne, m4h | Presenting openIMIS (to users) |
10.20 | 5 Min | Q&A | |
10.25 | 35 Min | Discussion (Whiteboard) |
(whiteboard results)
How do you present openIMIS to potential users?
Having done it a few times, what have you learnt about what works and what doesn’t work?
identify (pilot) schemes and introduce tool to them - they are searching for tools
it will be easier to talk to government authorities once you created reference cases in the country, explain the value of the tool through this reference case = show that it works
show casing previous implementations easier to win trust of potential users, can relate to requirements and specify requirements on top of what they are seeing; boosts potential users confidence to adopt openIMIS
users always interested in new features, customising to their needs
facilitate talks between potential and current users
show how openIMIS can solve specific problems / challenges of a potential users = openIMIS as a solution, USP of openIMIS vs. other options; boosts credibility
USP e.g. modular architecture that makes customisation easier
SOPs work as joint guideline to talk about the scheme at hand and what a user needs
learn as much about requirements first to anchor presentation of tool with needs of user
need to understand government dynamics (national / country level), challenges and identify actual decision makers → present openIMIS as solution, backed by naming reference cases
potential users actually ask for the reference cases in the country or from other countries / similar schemes,
ideally address technical staff working at government authorities - best entry to an agency as the understand business needs and technical approach to solve problems; will be able to connect explanations on openIMIS as a solution best
invest effort to identify technical staff as mediators / decision makers
Which tools / materials are you using to present openIMIS? and: What material would be helpful to be provided by the Coordination Desk?
PPT slide deck - pick from existing stock of slides to cater best to specific / potential user
(customised video) demo easy to follow and safes time
link to website and other resources online
link to demo for potential user to try out themselves
prepared video tutorials - with voice over in language of potential user
idea: Can we rebuild openIMIS webpage? (use additional channels?) For example https://github.com/ has a nice presentation (you have to be in incognito mode if you are logged in); target audience: software developers